Winning Mentality

The Winning Mentality Initiative's aim is to use football as a tool to help young men who suffer from mental health distress to improve their health, participate in sport and become part of a team, reducing any social isolation they might feel.

The Winning Mentality has seen a number of key partners come together to deliver its three strand approach. Derby County in the Community has been working in partnership with Derbyshire Mental Health Trust, Derbyshire County Football Association, University of Derby, Chesterfield FC and Derbyshire Federation for Mental Health to ensure that the Winning Mentality is at the forefront of inclusive football in the county. Alongside the delivery strand of the initiative, an awareness campaign and research project has also been conducted to further highlight the benefits of this project.

Mental Health Awareness Workshop

The Winning Mentality initiative is raising awareness of mental health issues and attempting to reduce the stigma attached to them by delivering a Mental Health Awareness workshop. The workshop, which uses football as a vehicle to raise awareness and improve people’s knowledge, was piloted with Derby County in the Community staff in June 2010 and is now delivered to other organisations. It is also hoped the workshop could be delivered to adult mainstream Charter standard clubs in the future so that an exit route for players within the initiative is created.

Research Project

The last strand of the initiative is the research project, which has been conducted throughout the past 6 months of the project up to the end of year one in October 2010. The research was conducted in the form of focus groups, using open ended questions to encourage the players to discuss their reasons for their sustained participation in the project. The research is going to shape the Winning Mentality into the future, by taking on the opinions and views of the players of the initiative and using them to develop the initiative so that the Winning Mentality is truly a player focused project.

Winning Mentality Sessions

Derwent Valley Rovers Power League Soccer Dome, Pride Park, Derby
Contact: E: T: 01332 667575

Swalincote Greenbank Leisure Centre, Swadlincote
Contact: E:

Erewash Freisland Sports Centre
Contact: E: T: 07775 538427

Matlock The Arc Leisure Centre, Matlock
Contact: E:

Chesterfield FC Queens Park Leisure Centre
Contact: E: T: 01246 269300

For more information about The Winning Mentality Initiative or to find out how set-up an Inclusive Session at your club contact:

Lauren Asquith
Disability Football Development Officer (Derbyshire)
Derby County in the Community
T: 01332 667575
M: 07912 390941

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